What are Sponsored Articles?

By Joe Adkins

10.15.21

Sponsored articles are a type of content marketing that can be used to showcase your product online. A brand will pay to publish sponsored articles. If your a company or brand, sponsored content gets your company/brand in front of people in places that they are already looking. Because it holds useful information and feels appropriate for the context, it’s a persuasive way to tell people more about what you do.

Sponsored content is a type of promotional media that’s paid for by an advertiser, but created to & shared by another brand, influencer, or publisher.

A sponsored article is written in the same tone as the publisher's standard editorial, but it promotes the brand and is labelled as a “sponsored” article.

Sponsored articles are a great advertising tool. The return on investment is unmatched. Once you pay to have an article written, it can be used forever or until you die. Not to mention the website who writes the article will have it published on all their platforms. You can also extra to advertise the article and reach a larger targeted audience.

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